14 Sep

Find Best Advertising Institutes In India

Advertising is a type of communication done through various media by industries, non profit organizations, business firms, individuals etc. Advertising actually informs and educates target audiences about a particular brand or service and influence them.

The job in advertising requires researching the client products and services, identifying the USP, briefing the team, coordinating with team and client, understanding the audience and delivering the best.

Advertising is one of the most important tools of marketing. People who are creative by nature can find advertising as their dream job. Today there is huge range of products and services in India. So advertising companies are hiring professionals to balance with the growing need.
There are professional training advertising institutes in India that offer diploma courses in advertising. Every company, organization use advertisement to promote their brand. Advertising job demands for qualifications and one can find a range of degrees and diploma courses available on journalism, mass communications and even public relations in advertisement.
Different types of advertising courses are offered in advertising institutes to cater to the specific needs of the field. The most popular among them are Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, and Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field.
The institutes offering the course are Futuristix Media Communication Centre, Sadhna Academy For Media Studies, Atharva School of Business, National Institute of Event Management, Delhi Film Institute, Genesis Institute of Business Management, Mass Co Media, Gecko Animation Institute, Apeejay Institute of Mass Communication, National Institute of Creative Communication etc.
As the communication and marketing technologies are growing, the advertising career is also growing. In return, it is opening vast opportunities for the talented advertising professionals. One can find job in Television, Newspaper, Websites, Radio etc.
In India, a career in advertising is booming. Advertising jobs have become quite popular. Youths having the desire to do something different are thronging the world of advertising today. Not just in India, but this career is highly in demand internationally.

To make an effective advertisement, the advertising personnel has to become a bridge between the customer group, the owner and the media in which the advertisement is to be featured.

8 Sep

Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Convenient
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.

31 Aug

How to Make Pay Per Click Advertising Work for You

If you are serious about marketing your business online, one of the types of advertising that you will want to consider is pay per click advertising. When you sign up with a pay per click advertising plan, you will only have to pay for your advertising if your ads are clicked by a potential customer. Therefore, people will view your ads with it costing you anything and the only time you will have to pay for these banners or advertisements is when someone clicks on the ad and visits your website. Since the customer that clicks on your ad must be interested in some form, because there would be no other reason for the person to click on a pay per click advertising banner, you can be certain that you are receiving quality traffic from this form of advertising.

One of the places where pay per click advertising is most used in on search engines, as you can place a bid on a keyword and then have your website featured on the search engine whenever that keyword is typed in. This is kind of like paying a little bit extra to get to the top of the search rankings, although it is much more expensive than getting to the top of the ranking on your own. An example of pay per click advertising through a search engine can be found when you enter a phrase like “German Shepherd” into the Yahoo! search engine. You will see that there a number of sponsor results in addition to the search results and these sponsor results are there as a result of pay per click advertising. These companies get all of this advertising and are automatically given high priority in their search terms results, but they must be prepared to pay Yahoo! every time someone clicks on one of these ads. Because of this, it is important to get some help from a pay per click advertising expert before agreeing to pay the amounts that these search engines wants.

Many online marketing companies will help you develop at pay per click advertising scheme so that you can keep your costs down as much as possible. What these pay per click advertising experts will do is find the keywords that will give you the best results, which will ensure that you receive the most traffic possible for the money that you spend. These gurus in the pay per click advertising market will also take a look at the returns that your competitors are getting, so that you will be able to optimize your own pay per click advertising plan.

28 Aug

Advertising Agencies And Their Contribution Towards Business Sustenance

Advertising Agencies are organizations that cater to the marketing and promotional needs of a business or an organization. Their main purpose is to nail down the target market of a business and determine what promotional tools or activities are suitable to generate sales and win over conscientious customers. With the existence of different advertising techniques and a wide-ranging clientry, fixing upon an effective sales strategy is no picnic. Thus and so, conducting a demographic study and observing the totality of ideas and perspectives that are currently well-received by the target audience is deemed imperative.

Various forms of media are used to give a boost to your business. Advertising agencies use print, tv, radio or social media to exert influence on potential clients. Print media includes newpaper and magazine advertisements, as well as brochures, flyers and posters. Television and radio advertisement, on the other hand, encompasses commercials and plugs. Social media, which has gained notoriety in the recent years, utilizes the power of the internet and its capacity to run interference for social interaction and information dissemination. It includes marketing through social networking sites and blog sites. Some advertising firms also put together some promotional events that aim to entice likely customers. Discounts and freebies are associated with such events.

With the leading-edge medium that is called the internet, marketing and advertising have become more convenient. With web development and search engine optimization as its main peripherals, internet marketing has found its way to become the most-sought after sales strategy, mainly because of its capacity to reach a wider audience, and it is more economical. However, unlike the traditional advertising tools, it requires careful analysis and constant monitoring. And because it revolves around user traffic, building a simple yet resplendent website, with to the point and relevant keywords is essential.

As a business owner, it is important that you consider your budget in working out an advertisement deal. You would not want to be in financial trouble just because you have chosen a wrong advertising campaign, compelling you to disburse a disproportionate amount of money to launch and promote your product or services. A good advertising technique doesnt have to be costly, as long as it compels people to notice your product & eventually, consider them. Advertising agencies should be able to understand their clients budget, with their product still their first concern.

In the interest of multifold advertising agencies making the same pitch, and the subsistence of various promotional strategies, such as product-oriented advertising, image advertising, advocacy advertising and public service advertising, doing a thorough research would not hurt. If your business relies on continuous marketing, you should find help from an advertising agency that is willing to lead you towards meeting your marketing objectives. Regardless of how good your product or service is, when they are virtually non-existent, it will go down the drain. Thus, it is of substance to enlist an advertising firm that has your best interest at heart.

25 Aug

Internet Advertising Agency Is time to look for one for my business

Not only that existing big and small businesses want to reap the benefits of internet advertising, even businesses that have not been doing any advertising have to tap the internet in order to achieve their goals. The result is elevated net marketing.Businesses need advertising for various reasons like increasing sales, introducing new products, creating brand image or generating online traffic to a website. Accomplishing these goals is essential for your survival of any business. Without proper advertising, it is not possible to achieve any of these.

Nowadays, the origin of the internet advertising agency business doesn’t issue in any way, might be neighborhood or international. On-line ads might be tailored to both the kinds of internet marketing. On the internet advertising makes it achievable to suitably modify marketing any time based on situations and new developments without incurring any additional expenses.
Now, question may possibly come up that what these World wide web customers do over the Web. They use the World wide web for communication, enjoyment, details search, and procuring.

Organizations and enterprise are taking serious benefits on web advertising businesses and are publishing their things with different purposes. They are using it for creating general brand awareness, brand promotion and for attracting quality traffic to their websites. These agencies provide total online advertising solutions and digital marketing solutions . It has been approximated that till 2011 Internet marketing will grow to be the largest medium of marketing and to accomplish this goal these agencies are operating extremely tough.

These agencies have devised certain instruments which are proving to become an outstanding medium for model promotion and model awareness. Moreover, these Net advertising agencies are offering whole on the internet marketing options to advertisers and publishers. These agencies provide consultancy within the diverse fields with the Internet marketing like search engine optimization, banner ads, e-mail marketing etc.

The first contact with diverse companies should provide you with some thought of whether or not you’ll be able to perform with them. Employees in the advertising company you choose to advertise your item should be easy for you personally to function with. The men and women working in your campaign should be responsive to your requests and strategies. They really should be available when you need to get in touch with them. Staff from the agency you select ought to be dependable and timely. Objects for your campaign need to be ready when you require them. Company workers ought to be on time for all conferences.

Taking time to pick the best marketing company to promote your product can help your company’s growth.

23 Aug

Three Advertising modes widely used by brand owners!

Advertising is no more a feature of marketing to promote the image of an organization or company. The success of brands, services and even entrepreneurs depend on advertising practices adopted by the particular organizations. In order to generate awareness about the presence of a brand, service or organization, advertising is not only a must but also a mandatory tool for every brand or service owner. In the following paragraphs, let us find out some common modes of advertising widely used by brand owners and organizations.

Television Advertising- Brand promotion through television media is one of the age old tools used by advertisers and brand owners. Television media is an audio visual media that provides exclusive impact on target customers in an interactive manner. Informative, educative and entertaining all at the same time, television media provides rich impact on target customers thereby enhancing the interaction between brands and its target customers. For Indian audiences, television commercials are source of entertainment as well as information about various brands that exist in the market place.

Print Advertising- Print ads are one of the common modes of brand promotion. The history of print advertising traces back decades ago. Some marketers opine that print ads are one of the oldest modes of brand promotion adopted by business owners ever since the concept of advertising took birth. Any form of brand information available through print media such as newspapers, magazines, pamphlets, leaflets, brochures etc come under print advertising. The launch of new age media hasnt provided any harsh impact on print media. Hence, this advertising tool still works as one of the effective modes of brand promotion.

Outdoor Advertising- Any brand promotion campaign launched through outdoor media such as billboards, street furniture, posters, kiosks etc come under outdoor advertising. Despite an old mode of brand promotion, outdoor advertising practices are still adopted by wide range of advertisers and brand owners.

Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly related to the advertising activities of the product. However, it is also a much observed fact that not all advertising campaigns become a hit. Television Advertising, Print Advertising, Outdoor Advertising, Internet Advertising etc are some common practices of brand promotion.

21 Aug

Advantages Of Hiring An Advertising Agency

There are many people who want to advertise their new product in the market but they don’t have an idea about the ways of advertising. To launch a new good/service in the market it is very essential to promote the product in a right way to make people aware about the latest launch. Advertisers can make use of an advertising agency to place a new product in the market. Advertising agency is a professional firm that focuses on advertising from every aspect and ensures to place the good/service at a correct place in the market. A fully developed advertising agency has different departments to perform specific functions and some of the agencies even help to produce unique advertisements for the clients. The role of an ad agency is really dynamic because this agency can do all the work from production of an advertisement to placement of the ad.

There are several advantages of using an advertising agency and an advertiser must enroll an efficient agency to get positive results. Some of the advantages of an ad agency are:

Objective: Ad agencies focus on their aims and try to achieve them without any delays. The agencies know about all the techniques of producing the right ad according to the clients needs.

Media availability: Fully developed advertising agencies can even help in arranging media for the promotion of the ad. Agencies even help to negotiate with the media because of their business networks.

Meet dead lines: An advertiser might fail to meet a deadline but an ad agency will never dis satisfy the client. All work is done today and nothing is left for tomorrow in an ad agency.

Professional: Advertising agencies are really professional in their working and make sure that they have well defined target audience to make the message reach the right people at right point of time.

There are several other advantages of adversing agencies that enable an advertiser to spend money on these agencies for bringing positive results. So, if an advertiser wants to place a new product or reinforce the message of existing product then hiring an advertising agency can bring the desired results.

21 Aug

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

19 Aug

Main Street Marketing Advertising Machines- Present Great Help to your internet Business Endeavor

Primary Street marketing machines are one of the brand new goods inside the realm of internet advertising these days that was created by Mike Koenings. This is merely a product that will allow you to create income on-line to create you no cost from the monetary difficulties.

Any organization operator wishes to produce it massive once they step into the world wide web. On the other hand, not numerous of them are positive about what they precisely must do other than discovering moment in their busy schedules. But with the aid of the system men and women are given guide to deal with the challenges on discovering customers and the best way to market them as soon as you uncover them.

This marketing device operates on tapping the overlooked local marketplace of offline and small businesses which are facing difficulties within the current climate of the economy. A large number of companies are not adequately knowledgeable about internet advertising to make money from the web sites. It can be a good factor that a tool known as Main street marketing advertising machines are created for it’ll not only show you the kind of enterprise it is possible to target, but it is also designed with marketing paraphernalia. This system is actually skillfully created to help you together with your advertising dilemma. You may also be given methods to locate chance in order for you to understand the correct business that you may target effortlessly and quickly.

The system includes a thorough advertising factor which will enable you to know how to market. This is often a step-by-step guide that you are going to locate to be very beneficial so long as you know tips on how to cut and paste. It also features substantial portion of video advertising. Mike has a group of skilled individuals who can carry out the video work for your benefit.

This tool is essentially for everyone who wants to understand additional about finding customers and the way to marketplace your business to them. You dont have to be an world-wide-web savvy or an expert to make this work for you. Even average people and newcomers on the internet could make the most of this offering. In case you feel your offline company has not been giving you the return on investment because it absolutely was established, then you need to think about putting it on the web and main street marketing advertising machines might be of excellent help on your endeavor. It will absolutely provide you with all the means you should get began, attract much more visitors which will eventually bring additional sales into your enterprise.

18 Aug

High Definition Television Has A Role In Advertising And Marketing

Television, the mass medium for news, views, information and entertainment, and being one of the most effective methods of reaching the masses, plays a significant role in the marketing and advertising industry.
Television, which has the added advantage of sight and sound
against other media like print, bill boards, mailers, looks indispensable for marketing and advertising industry as the main promotional activities of these sectors are currently being done through TV.
In India, television commands 72 per cent of the urban Indian’s time spent on media. The reach of television has grown by 12 per cent since 1999. Cable and satellite penetration has risen from 29 million in 1999 to 40 million, a 31 per cent growth, which is more than double the figure of television’s rate of growth. Around half of all homes in India with televisions now have cable and satellite subscriptions. This shows how TV is important for advertising and marketing industry apart from news magazines etc.
As the television covers more and more houses both in urban and rural areas by days, there comes its more developed digital format – the high definition television.
High definition television gives high quality picture on the screen and the quality of the sound is also superior to that of a regular TV set.

Higher picture sharpness, larger picture, more colors, wider picture, multi-channel digital CD quality sound are some of the feature of the High definition television. Types of high definition television include direct-view, plasma, rear screen, and front screen projection.
Under the high definition television, standard pictures become six times the resolution of a regular TV set. High definition television set presents a 720 to 1080 lines of resolution compared with just 525 lines presented on a regular television set. Motions are smooth and the picture becomes clear enough to sit very close to a very large screen. The picture is displayed in a panoramic 16:9 horizontal-to-vertical aspect ratio to be more like movies and add the feeling of realism to TV.
To know more about the topic, get a copy of Pitch, a monthly magazine on media, marketing and advertising, or log on to www.pitchhonet.com. Pitch provides news and the latest trends in marketing and advertising industry. It publishes interviews of prominent business personalities, tells about popular brands, gives reviews of business related books, highlights on new advertising campaigns, etc. The magazine is published by exchange4media, India’s premier portal providing news, views and analytical information.