22 Jul

India Online Advertising Industry Growth And Forecast 2016

Executive Summary

Online advertising is developing rapidly in the country but decline in advertising revenues have been noticed during 2009 due to the global economic slowdown. However, in 2010, a recovery in advertising spend was witnessed, due to an improvement in market sentiments. Moreover, sectors like finance, IT and education, which are the largest contributors to online advertising, reduced their advertising budget during 2009 and from the second quarter of 2010 onwards again started increasing their advertising spending. In 2010, online advertising surpassed growth rate of other advertising formats like TV, print and radio. The factors that helped the industry growth were, increase in internet penetration, e-commerce, social networking and population growth.

Among the various online ad categories, display advertising has always been the leading segment. Sectors such as travel, Banking, Financial Services and Insurance (BFSI), telecom, auto and online publishers dominated the display advertising segment. Sector wise, text advertising is dominated by BFSI, followed by travel and online publishers. Mobile advertising is a relatively new concept in India and it includes banners, text, click to call, click to SMS, in-game among others. With increasing demand for smart phones and 3G networks, mobile internet data usage is expected to be the growth driver, thereby leading to growth in mobile advertising. The role of social media is also rising due to growing internet access and also on account of social media becoming a standard element of web use.

Growth and new business opportunities exists for the online advertising industry in India, due to a large youth population, popularity of social networking sites, growing e-commerce trade, increase in educated population and broadband connectivity, as well as decreasing internet and telecom costs. Moreover, entry of foreign e-commerce companies is also expected to drive the market for online advertising. Mobile advertising is also predicted to grow with the popularity of 3G services, which was recently introduced in the market, thereby driving the demand for online advertising services.

The report on India Online Advertising Industry includes a detailed study of the Indian online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

For more information please refer to the below mentioned link:

18 Jul

Marketing Plan Template – A Visual Roadmap For Solo Entrepreneurs

A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.

If you picture a funnel, you know it’s wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.

The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.

Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.

Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.

The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that’s okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.

Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.

15 Jul

Linked In Basic Marketing Blunders

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

15 Jul

Understanding Your Ontario Car Insurance

There shouldnt be any mystery with automobile insurance in Ontario. And yet so many Ontario consumers seem to be confused about even the basic of coverages and car insurance principles. Being a smart consumer means understanding even a little bit of automobile insurance in Ontario can go a long way in getting the best possible coverage and at the cheapest rate.

Ontario car insurance policies cover income replacement benefits if you are in a car accident.
If you are eligible, you can qualify for income replacement benefits if you are involved in a vehicle accident this benefit is intended to partially or completely compensate you for the loss of your income if you cannot work because of your injuries that you had sustained from the accident.

Car insurance theft does not cover loss of personal property
If your car is broken into and items are stolen from it, such as golf clubs, your car insurance policy in Ontario does not cover theft of contents. Contents would be covered under home and or tenants insurance coverages, and a review of these policies is always a good idea.

Getting a parking ticket will not increase the rate of your Ontario car insurance
Parking tickets, in general are not considered traffic violations. Thus, parking tickets do not count against your insurance policy premium rate, but unpaid fines due to unpaid parking tickets, could affect your ability to renew your drivers license or worse may result in a license suspension. There are more serious consequences if your drivers license in Ontario is suspended and these consequences will very likely affect your insurance premium rates. A suspended license in Ontario can affect your insurance rate by as much as 20% increase.

Speeding tickets will not always increase your insurance rate
The majority of drivers in Ontario and with a minor speeding ticket, which is defined as at driving less than 50 km/h over the speed limit. A standalone ticket of this sort will generally have no effect on ones insurance premium. The true test is based on the entire history of your violations. For example if you have two or possibly even three speeding tickets like this, there is a very good chance that your insurance rate will go up. If this speeding ticket is in addition to other violations, for example violation for not wearing one seatbelt, a violation for distracted driver, or any other violation there is a high probability that your Ontario insurance rate will go up.

13 Jul

Point software is useful application for the retail business

Different retail businesses need considerable amount of money transaction. And, under this kind of competitive economic situation, easy transaction system always saves the time and effort of the customer. It is not only the attractive offer in the retail business that does matter a lot. But also to satisfy the customer, any business requires different skills. Thus, we can see the wide usage of Point software, which is known as the widely used technology in the retail business.

The main purpose of using Point software is automating business transaction. Over the time, use of this kind of software has become wider and affordable. This kind of application over the time has been revolutionized in the retail industry. And thus, we can say that this kind of software is helpful in defining new standards in the business. s.

It has many value added features, which are beneficial for different transaction process in the retail business. With the help of this kind of software, many transactions are recorded and automated in a computer and also it can handle different processes like, database management, inventory management, and reporting. With the help of this kind of software, the entire process has become much easier than before. These kind of advanced features are more beneficial in small business than the bigger one.

Now, when we are discussing about the software in the financial industry, then we should not forget the contribution of loan servicing software in the mortgage marketplace. This kind of software is so swift that it takes less than ten minutes to build and supply paperwork for any kind of home loan.

This kind of software is capable of tracking the payments over the entire tenure of the loan cycle, which can produce the payment alarm automatically. This kind of software can set the reminder on daily, weekly or monthly basis, which will eliminate the need for giving the alarm manually in order to track the late payments.

Moreover, this kind of loan servicing software helps to track the entire outstanding loan balances. And, it also helps to get the current balances at the appropriate interval. The most striking feature of this software is sending the overdue notices by email straight away to the borrower. This feature of this type of software reaches the regular mail, when the software is programmed in order to print these notices automatically. This software also keeps all the information in a stored and secured place, so that any kind of data theft does not take place.

10 Jul

Free Advertising For Plumbers For All Your Plumbing Needs

There are many channels or rather websites on the internet platform that create an opportunity for you to advertise for free in their websites. Free advertising for plumbers is very much possible in free plumbing classifieds and also number one directories of local plumbers. Placing an advertisement in a national directory might not serve the purpose at all. Concentrating on advertising in the local directories will definitely work wonders for anybodys plumbing business.

There are different methods in which one could use free advertising for plumbers. Free advertising for plumbers is very much possible when you link your website to any other companys website or write an article and get it posted on the website. You have a choice to select the method you wish to operate through. You could get listed in any of the directories that serve exclusively the purpose of finding plumbers. London free advertising helps reach the target people easily.

With the help of free advertising for plumbers you are letting everybody find you on the internet and they getting in touch with you for their plumbing needs become easier. Reaching your target people will become easy if you have a well designed website that speaks of your services on your behalf.

The numerous free advertising for plumbers sites offer a great scope for every plumber to get his share of business in the local area he belongs to. Getting the website and then optimizing it in such a way that it gets lifted during the search results will prove to be wonderful for any plumber. Without free advertising, your costs could shoot up like anything and you will have to invest a sizeable amount for the same. But with free advertising for plumbers, your advertising costs are cut to almost minimum and hence you can take good advantage of the same.

8 Jul

An excellent Financial Management for Students!

It may not be affecting you directly, but the recent economic turbulence (which is supposedly heading for disaster) is just an example of what you may be facing the day you graduate and enter the job market. And, as those affected by the current economic crisis may tell you, now is probably the time to look at how you spend your money and to be more critical on those decisions you make which could affect the course of the rest of your life. Take debt for example, something which seems fine initially because you have a job (hopefully) and therefore will be able to afford the monthly installments or go to www.positive-idea.com But did you consider the other things you might be spending on which will add to your monthly expenses? Probably not.

The following will serve as a basic blueprint of financial management for students those still at school and those at college or university. Create A Balance Sheet

Now is the best time to explore the basics of financial management. First and foremost is the use of a balance sheet detailing the various incomes and putting them in contrast with the various expenses. Which one is greater? Are you already in debt? Oddly enough, most people recoil in shock when they put things down on paper for the very simple reason that spending is more of a continuous thing that a once off payment. Would you pay $8, 000 for a car this minute? No, probably not. Would you pay a monthly installment of $100 for the same car right now? Its the same way with spending: a myriad of little things accumulating over a period of time which could put you in an awkward position. What You Need vs. What You Want

The bliss about being a student is that those things you need to spend money on are often less than those things you want to spend money on. But, when work starts and the responsibilities start mounting, these two soon switch around leaving many people unprepared for the sudden change or visit www.change-ur-mind.com Along with your balance sheet, make a list of things you really need like housing, food, travel expenses, medical expenses, etc. Budget

This is probably one of the last things you want to hear, but budgeting could set you on the road to riches faster than you think. This can be explained with the maxim: It takes money to make money. Saving now will give you that financial edge which could take years to reach before you are in a position to invest in those opportunities which capable of adding multiple digits to your bank balance.

As a final tip, and probably the most important one, educate yourself on the consequences of not having effective financial management strategies. Examples are abundant and will help you realize which mistakes not to make so that you may reach the top sooner.

8 Jul

Simple And Effecting Advertising Strategy With Social Network Marketing

Most marketing strategies present in the market today do not come cheap. In fact, they are very expensive and most of which are paid for by the minute (such as television ads or by issues released in magazines and other print ads). Although this is not a very big problem for large scale businesses who can afford such services, this can be a very big challenge for small and medium scale businesses who do not have the adequate funds to spend on advertising. But fortunately for them, there is now a new way to advertise without having to spend thousands of dollars on advertising schemes. How? This is through social networking sites.

Social network marketing peaked with the emergence of the Internet. The World Wide Web has created a global market that has broken through the barriers of geographical distances. Today, millions of people visit the Internet everyday and have turned into potential clients for businesses that are using Internet based advertising schemes. Even people who are on the other side of the world can view your ads and hopefully be helped by your products. But just like any other marketing strategy, you need to be at the top of the game to stand out from all the rest. You need to create a scheme that is creative and interesting enough to catch your customer’s eye. And most important of all, you need to be able to interest your target market with your “network”, if not; you will end up wasting money and time.

So you might ask now, how can you possibly create a marketing scheme that will help you stand out from the rest of your competitors? Well, all you really need to do is build up your credibility in the field of business that you belong to. Remember, getting to the top of the network is not an overnight process. It takes time and constant effort for you to be recognized by potential customers. You need to continually update your site, and research your target market until you establish a stable network. But once you become known the benefits you will reap will be so much more. Social network marketing can help you reach hundreds and even thousands of potential customers over the internet without so much effort and expense compared to the other advertising strategies.

All you need to remember when it comes to social networking is that every contact counts. The more contacts you have in your network, the more popular your site gets and therefore, the more visible your products will be on the Internet.

Just bear in mind that unlike the direct marketing strategy, this kind of advertising scheme may not give you instant results. But once you have reached the point of having a stable network, you will definitely reap a lot more than you could ever have imagined!

7 Jul

Benefits of Motor Fleet Insurance Policy over Individual Vehicle Insurance

Almost every business uses commercial vehicles to run its business operations efficiently. Like any other physical asset of the business, these vehicles are very valuable and should be insured. When it comes to insuring the commercial vehicles, business owners have two options. They can get individual insurance policy for each vehicle or cover all the vehicles in one comprehensive insurance policy. In this article, we will discuss on this topic in detail and see which one is better.

One thing is for sure, you should get your commercial vehicle insured. According to Continuous Insurance Enforcement (CIE) law, every registered vehicle must have valid insurance at all times. This law in UK, states that it is an offense to keep vehicles without insurance and a huge penalty will be imposed on vehicle owners for not having insurance for their vehicles.

Though this law is not introduced in Northern Ireland, still it is mandatory to have adequate insurance cover for any motor vehicle that is used or left on a public highway. So, if your business uses vehicles, it is legally necessary to have vehicle insurance.

Motor fleet insurance policy Now that we are clear about the importance of insurance policy, we need to look for the options. As discussed earlier, we can either take individual insurance policies or go for a single policy, where several vehicles of any type are covered. Also called as motor fleet insurance, the latter one is a good option for companies having four or more commercial vehicles. However, the former option (individual insurance policy) is suitable for businesses with one or two vehicles. If your business has more than three vehicles, consider choosing motor fleet insurance. Here are its benefits.

Benefits over individual vehicle insurance policy There are many benefits of fleet insurance policy over individual vehicle insurance. This policy simply ensures that each and every vehicle of the business is outlined in a single policy.

Avoids the hassles of handling different insurance policies: Fleet insurance not only provides the benefit of covering all vehicles under a single policy, but also helps you stay away from the issues that arise while handling various insurance policies. You need not worry about the renewals of each and every individual policy of different vehicles. It is easy to handle fleet insurance – all vehicles will have single renewal date; single set of options and conditions; same process to claim, etc.

Provides coverage for the insurer/driver: Many fleet insurance policies also cover the insurer/driver, which is a must have in todays environment. Also there are cost implications to fleet vehicles with younger drivers. So, the premium rates may depend on the scope of the driving restrictions requested.

Saves time and money: Motor fleet insurance provides major benefits in terms of money and time. Since many vehicles are covered in a single policy, the premium will certainly be less than the sum of individual insurance policy premiums. Since all vehicles are covered under one policy, you can save a lot of time on tracking and maintaining various policies.

6 Jul

Why Is Facebook Group The Miraculous Marketing Tool

Developers, entrepreneurs, business organizations and social media strategist are expanding their earning circle and growth rate by creating Facebook groups, which do not really require heavy investment. Facebook group is a very cost-effective, heart-throbbing and traffic-generating marketing tool for any sort of business. Facebook has millions of groups from all walks of life, all regions and every size of business and culture and continuing to grow in a rapid pace. As Facebook is the largest social media network, so there is already a huge market all across the globe which is a plus point for business holders who do not need to build a whole niche, so they can easily track their specific niche in a shortest period of time.

Now what does Facebook group provide to business sector, here are the reasons.

Branding

Having your own Facebook group is like a unique and separate corporate identity. It gives you name, credible image and maximum reach to the existing clients and potential prospects. You can create a Facebook group and share your companys objectives, success stories, photos and videos, important links. These groups are the source of effective communication where you can easily interact with your target market and build a strong relationship for long term success.

Awareness

Awareness is just another factor behind creating a Facebook group. It allows you to announce launches, re-launches, new events, inauguration, conference and seminar publicity and everything you think is needed to be shared with your target market. If you think your next big campaign should be shared with your followers, you should tell them one or two months before the game and Facebook group is a platform you keep contacts with your valuable niche.

Profitability

Profitability doesnt come with having a mike on street and announcement of your very beneficial tooth paste. If you seek for profitability, you need to make a healthy relationship with your customers, create a good will in their hearts and make them as friendly as they can say anything to you. When they say everything, you will know what you should not say to them.

Facebook groups are hottest marketing tool that amazingly go viral and do not cost you much. Very smart and very cost-effective.

Professionalism

All giant multinationals have Facebook groups with their names because it is a standard rule for corporate sector to communicate with customers on social media networks. It also helps you pulling traffic on your website, which is a graphical representative of what you do and why your niche should opt you.

If you want to expand your business locally as well as globally, you should not forget to have a Facebook group with your business name, and you will witness yourself how miraculous it is. Learn more about social media networks at www.socialfactory.net